Even with a bad jaw, Roger Ebert socks it to me and makes my head spin

If booze companies advertise for responsible drinking and tobacco companies warn of health hazards, why don't gas companies ask you to buy a hybrid?

(what a place to have your head spun around with that thought; that’s why I like the guy).

His rhetorical question is part of his review of The 11th Hour, the recent environmental docco sponsored by Leo DiCaprio. And it is a valid thought... In the two examples given, alcohol & tobacco industries, their admonishments /warnings result in a reduced consumption of their product (or are seen as doing so, anyway) but they are also a strategic move on their part in order to give society an out for allowing those industries to otherwise do what they are going to do anyway. (Let's all be slightly cynical here for a second).

Given that thought scenario, why don't petroleum companies, instead of this quasi-apologetic-but-more-really-like-avoiding-the-bloody-issue ("we support".. "we believe"...), buy themselves more (albeit very finite) time by acknowledging the fact that limited consumption of their product is preferable to unlimited, wanton debauchery...?

ExxonMobile, BP, Shell, et al: It's 1964 and you've been called to task by the Environmental Protector-General; what you gonna do?