The Intrinsic Quality of Logos

An interesting (and densely informative) article on corporate logos, designers like Paul Rand, and how things sometimes turn a bit weird for both.

If anything, the fact that the same person had designed the Enron logo and the IBM logo seemed to say nothing more than good logos and good companies didn't necessarily go hand-in-hand. Rand himself implied as much in his 1991 essay "Logos, Flags, and Escutcheons," saying "A logo doesn't sell, it identifies...A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like." And for those seeking Riefenstahl parallels, Rand adds, "Design is a two-faced monster. One of the most benign symbols, the swastika, lost its place in the pantheon of the civilized when it was linked to evil, but its intrinsic quality remains indisputable. This explains the tenacity of good design."

Found this while researching the rare butterfly of the 13-line version of the IBM logo -- I had always assumed there was only the 8-line version done by Rand. Does anyone know of where to see this specimen?