Stunt CEOs

In recent years we have become used to "stunt CEOs" who make headlines for their companies through shock behavior and, paradoxically for the traditional role of the CEO, thus enhance the brands they steer through this inappropriate behavior.

But this guy is just ridiculous:
(the underwear is indeed very soft, however; and this one item comes in 30 freakin' colors; can you say "fetish clothing" ?)