(well, as well as it ever was).
Remember when all it took to make a crappy repetitive song a #1 chart hit was a mindblowingly inventive, game-changing video to go on deep-dish rotation on MTV? You know, just before Reagan got re-elected?
LA ROUX 'BULLETPROOF' from soyo on Vimeo.
A set (real, and virtual) one pines for the talent to create, married to a song in true period piece form (with the synths, beat box etc)... Tetris.. Tron.. Rubik's (everything), checkerboard shoes.. plastic jacket... Annie Lennox over-gelled hair.. "3d Demo" show-off graphics.... And, for those whose minds tend to such things, the Pointer Sisters'1984 LA Olympics-inspired "Jump" video, with its tiled-background set.
But, whatever you do, don't miss the La Roux spelled out in the real wood scenery at the 0:35 mark. Watch full-screen (click on the little "X" next to the Vimeo logo then hit Play) and enjoy.
And, just to make you feel old, the singer was born in 1988.... about four years after the specific time this video is based on...